Thailand Seller’s Guide

Smart seller’s guide to listing property in Thailand

Whether you're upgrading, relocating, or simply looking to cash in on your investment, selling a property in Thailand can be smooth, profitable, and stress-free — with the right partner by your side. With expert guidance, transparent steps, and proper preparation, your property can attract the right buyers and close successfully — all without unnecessary delays or hidden surprises.
Let this guide walk you through the essential stages of listing and selling your property with confidence.

Selling your property made easier by Siam Immobilier

Step 1. Understand Your Motivation for Selling

Are you seeking a fast exit or aiming to maximize your return? Are you reinvesting locally or repatriating funds? Do you have a deadline due to relocation, retirement, or changing priorities?
Knowing your motivations will shape the strategy we apply — whether that’s fast exposure, premium staging, or long-term planning. We’ll help you clarify whether speed, price, or minimal involvement is your priority — then build a strategy around that. This also ensures we select the right buyer profile and marketing method to match your objectives.
Pro Tip: The clearer your selling goal, the smoother and more successful the process will be.

Step 2. Prepare Your Property for Market

With Siam Immobilier’s guidance, we help ensure your property is guest-ready, photogenic, and free of distractions that could turn off buyers. We may recommend minor upgrades or maintenance fixes that give your listing a competitive edge.
This includes highlighting small improvements that often yield big results — like fresh paint, modern light fixtures, or neutral decor.
Pro Tip: Staging, lighting, garden care, and small repairs go a long way. First impressions matter — both in person and online.

Step 3. Schedule a Property Evaluation & Walkthrough

This step helps us create a pricing strategy and marketing plan tailored to current demand and property type. We'll also assess how your property compares to similar listings and advise on what buyers expect in your category.
We review recent sales data and local buyer trends to recommend the best pricing window, based on whether you're targeting lifestyle buyers, investors, or developers.
Pro Tip: Be honest about any issues — they’ll come up during due diligence anyway. We’ll help position the property accurately and positively.

Step 4. Complete the Listing Intake Form

This form includes information about land documents, utilities, rental history, furniture lists, and more.
This creates transparency and allows us to answer buyer questions instantly, increasing trust and interest. Providing full background early means less backtracking later. We’ll also identify any gaps in documentation that may delay closing and help resolve them in advance.
Pro Tip: Include a clause in the agreement making your deposit refundable if any major legal issue arises. It adds peace of mind as you proceed.

Step 5: Prepare Your Property for Maximum Appeal

We guide decluttering, minor repairs, lighting adjustments, and layout tweaks that make a big difference. This is your moment to elevate how buyers perceive your home — we treat it like a production set for maximum visual appeal.
We’ll use techniques such as “emotional staging” to evoke feelings of comfort, luxury, or lifestyle — depending on your property type and target buyer.
Pro Tip: First impressions matter—our team will guide you through prepping your property to stand out.

Step 6: Organize a Professional Photoshoot

We’ll schedule a professional shoot to capture your property at its best — using ideal weather, lighting, and angles. We can also arrange drone footage, lifestyle images, or walk-through videos depending on your package and goals.
Buyers decide whether to book a viewing within seconds. We frame your property like a magazine feature — designed to stop scrolling and generate clicks.
Pro Tip: Declutter, depersonalize, and let in natural light. Our team will handle the rest — we even manage scheduling and post-editing for you.

Step 7. Submit Required Documents

Siam will guide you through what’s needed — Chanote, Blue Book, DBD registration (if company owned), and more. Providing complete documentation speeds up the buyer’s due diligence and builds confidence in your listing.
We’ll review your paperwork for consistency and flag any red flags that need resolving before they become deal-breakers.
Pro Tip: Don’t worry if you’re unsure about paperwork. We’ll help you gather what’s needed and coordinate with your legal team if required.

Step 8. Financial & Tax Preparation

...from expected transfer taxes and agent fees to possible capital gains implications. We’ll provide clarity so you’re never caught off guard. We also review net proceeds projections, helping you make well-informed post-sale decisions.
This step includes estimating your walk-away amount after all deductions, and advising on repatriation processes if you’re a foreign seller.
Pro Tip: With our support, you’ll get a clear breakdown of fees and walk into negotiations fully informed.

Step 9. Go Live — Your Property is Listed

Once photos and documents are submitted, we craft a compelling listing and publish it across top platforms (local and international), tapping into our qualified buyer network. Our listings use SEO-optimized language, professional imagery, and structured data to stand out and attract clicks.
We ensure the tone and visuals match your ideal buyer persona — and reoptimize the listing as needed based on response rates.
Pro Tip: Properties with accurate pricing and great visuals get 3x more qualified leads. Trust our data — we know what converts.

Step 10. Schedule & Coordinate Viewings

...coordinating access, buyer pre-screening, and timing to match your availability. Each showing is curated to highlight your home’s best features while respecting your privacy.
We also provide post-viewing feedback summaries to improve future showings or address buyer concerns early.
Pro Tip: Try to be flexible with viewing times, especially during peak interest periods. We handle everything else.

Step 11. Buyer Vetting & Negotiation Strategy

Our team qualifies buyer intent and financial readiness, manages negotiations professionally, and structures offers that protect your interests. We also help you assess conditional offers, timelines, and walk-away clauses to ensure you’re never pressured or undercut.
This includes understanding cultural norms and negotiation styles in Thailand’s property market, which can make or break a deal.
Pro Tip: Our team helps ensure you’re dealing with serious buyers, protecting your time and investment.

Step 12. Enter Reservation Agreement Phase

This locks the property off-market while legal due diligence begins. We ensure clear terms, refund conditions, and firm timelines are established to protect you from delays or uncertainty.
This step also includes coordinating with both legal teams to prepare for a seamless transition to the SPA.
Pro Tip: This step filters serious buyers from browsers. Siam ensures the agreement protects your interests and timelines.

Step 13. Finalize Sales & Purchase Agreement (SPA)

...price, handover date, inclusions, and any conditions. We coordinate between both lawyers to streamline the process.
We also verify bank details, prepare tax documentation, and manage handover protocol to ensure full compliance and transparency. In some cases, we negotiate post-handover access or rent-back clauses, depending on your exit needs.
Pro Tip: Ask us to double-check translated versions for clarity. A clear SPA avoids misunderstandings and builds peace of mind.

Step 14. Transfer Ownership at the Land Office

Final payments are made, taxes settled, and ownership is transferred. You receive your payment and a copy of the signed transfer document.
We schedule the transfer appointment, handle all legal documentation, and can represent you via Power of Attorney if you’re abroad.
This step also includes settling outstanding utility bills, management fees, and ensuring the buyer’s documents are properly lodged.
Pro Tip: We can accompany you (or represent you via Power of Attorney) to make the process smooth, fast, and secure.

Step 15: Optional

  • Legal coordination
  • Currency repatriation
  • Villa shutdown or handover
We ensure every loose end is tied, and you transition smoothly into your next phase — with peace of mind. We also provide recommendations for trusted partners in wealth planning, relocation, or reinvestment.
Pro Tip: We support sellers at every level—whether you’re living locally or abroad.

Ready?

Let us help you sell your property